About the project
Xometry's platform served individual buyers well, but enterprise customers needed team collaboration features. Purchasers couldn't share orders with teammates, track shipments collectively, or coordinate purchasing across their organization. Through research with enterprise customers, I identified the core needs and designed Teamspace- a collaborative dashboard pilot that enabled shared visibility into orders, quotes, and shipments, transforming solo procurement into a coordinated team workflow.
Role:
Lead UX Designer, Secondary UX Researcher
Tools:
Figma, FigJam, Dovetail, Otter.ai
Team:
1 UX Researcher, 1 Product Manager, 3 Software Engineers
Timeline:
October 2023 - March 2024
Xometry's platform served individual buyers but lacked collaboration features needed by enterprise teams managing complex procurement workflows.
Design and launch a collaborative dashboard pilot that enables enterprise teams to share visibility into orders, quotes, and shipments.
Uncover the pain points enterprise customers face when managing team procurement and design a collaborative dashboard pilot that enables shared visibility into orders, quotes, and shipments. The pilot would test with 3-5 enterprise customers to validate the concept and inform the long-term product vision.
Understanding Enterprise Customer Needs
We began by analyzing feedback from multiple customer channels- support tickets, sales conversations, and account manager reports- which revealed a consistent pattern: enterprise teams were struggling to coordinate procurement across their organizations. Team members maintained separate Xometry accounts with no way to share orders, track collective shipments, or collaborate on purchasing decisions. This fragmentation created inefficiencies and made Xometry less competitive for large accounts.
To better understand these pain points and validate potential solutions, we conducted stakeholder interviews and gathered requirements that would inform our design direction:
Early Design Exploration
With these needs identified, I started exploring existing team dashboard patterns to understand what layouts and functions might work for our enterprise user base. While Xometry already had a customer dashboard, I wanted to start with a fresh lens to prevent bias in my design process.
I researched competitive dashboards, noting what worked well and any concerns to address. Based on preliminary customer needs, I visualized potential solutions in the form of a quotes and orders dashboard.
Designing for Concept Testing
Taking inspiration from successful collaboration tools and team dashboards, I began translating enterprise needs into Xometry-specific solutions. I worked through lo-fi explorations that balanced familiar dashboard patterns with Xometry's existing customer experience, ensuring the new team features felt like a natural extension of the platform.
As I refined the designs into hi-fi mockups, each decision was informed by the pain points identified in discovery- prioritizing shared order visibility, clear status tracking, and seamless team coordination. Once I had a testable concept that addressed these core needs, I prepared the mockup for validation with enterprise customers.
Recruiting Participants & Preparing the Test Plan
To gain deeper insight into enterprise customer needs, we identified customers willing to participate in concept testing. My team collaborated with our sales team to identify potential pilot testers. We narrowed down our list to 3 participants including LLNL, CAT, and NASA.
What we wanted to uncover:
Do the initial features meet your team's needs for visibility into orders?
What features were you expecting that aren't there currently?
What off-platform methods is your team using to support their workflow?
Concept Testing Results
Our interviews uncovered valuable insights. I collaborated with the UX Researcher to translate findings into annotations on the mockup so we could quickly visualize opportunities for the next iteration.
Key themes from customer feedback:
Emphasized need for visibility into order details
Order table will be greater value-add than quotes table for initial launch
Team members section is helpful but less important until account management features are available
What We Delivered
We designed and shipped a collaborative dashboard that gave enterprise teams shared visibility into their procurement activity for the first time.
From Pilot to Platform
The Teamspace pilot launched successfully, validating the product direction and leading to full integration into Xometry's marketplace. The solution has since become one of Xometry's fastest-adopted enterprise features.
Usage
satisfaction
The pilot with 3 enterprise customers- including LLNL, CAT, and NASA- validated the need for team-based procurement tools. Post-launch, Teamspace drove increased reorder frequency in corporate accounts and expanded the number of users within each organization, deepening enterprise engagement and creating structural advantages for the platform.